Dubai Is A Very Young Tourist Destination Tourism Essay

Dubai Is A Very Young Tourist Destination Tourism Essay Introduction: Dubai is a very young tourist destination which gained popularity recently. Dubai has proved as a very successful destination and managed its economy after its recent crisis in year 2009. Having exclusive resorts and hotels throughout the city with deserts makes it a memorable destination with cherishing experience it has desserts which make it similar to Las Vegas in America, Dubai was an impossible dream which is now an oasis for fun in a very promising environment. The backbone for the development of Dubai was the investment made by the foreign investors which helped the infrastructure to boom and flourish. These developments were very well supported and promoted by transparent government policies. But it is important to note that though Dubai was one of the first cities to develop tourism its very challenging to sustain it since there are neighbouring destinations as well which are striving hard to gain the popularity among the region. However Dubais development as a destination year after year has been remarkable and impressive. Dubai has been a dessert gem of the Middle East region. Where the tourists can enjoy sunny beaches with the luxury of one of the finest hotels in the world combined with the warmth of Arabian hospitality. Product offer: Dubai is a destination with seven star luxury hotels overlooking the beaches and with superb infrastructure throughout the city. Dubai caters to young tourists and to people who are willing to invest in any kind of business. It serves with excellent tourist amenities and products which are worth investing in. It is one of the seven emirates of UAE where the tourism industry has done exceptionally well in the recent past years. Dubai is one of the most preferred destinations in the terms of its geographic location. Most of the Middle East and subcontinents of India are just few hours away from Dubai and with ease of accessibility. Also it attracts tourists from European countries making it just 5 hours of flight to Dubai. Dubai is known as one of the best places for a short break with wide range of products offering such as hotels and resorts, dining, shopping, partying, sports events and much more. Dubai is also known for its artificial islands namely, Palm Jumeirah, Palm Deira, Palm Jabel Ali and The world. These artificial and unbelieving infrastructures have taken a drastic curve towards the development of tourism industry. Pricing Strategy: Dubai has made its image at an international level and kept the pace with the increasing market demand and needs effectively. Tourism industry is one of the major contributors of the total economy of Dubai. Dubai was at its best in its early 2002 which lasted for 5 to 6 years and faced a global economy crisis in year 2009. However, Dubai is recovering and doing good from last 2 years or so with tremendous growth in retailer business, oil refineries and of course the tourism industry. As said earlier, Dubai saw its boom time during year 2002 and hence it had psychological pricing strategy. However after the economical downfall in year 2009, Dubai is now going through market penetration pricing strategy so as to attract international investors and tourists back to Dubai.(Hsu, Killion, Brown, Gross, Huang, 2008) Also, keeping in mind the visa formalities of Dubai, that is visa on arrival, can be termed as differentiated strategy. In this context, Dubai tries to accommodate more and more numbers of immigrants and which in a way helps the Government of Dubai to generate more revenue through visitors. Service concept: Dubai has emerged as one of the finest places to visit with ample of attractions from heritage sites, exclusive resorts and hotels overlooking the beach to famous landmarks like Burj Al Arab, newly constructed Burj khalifa, the palm, the world, etc. However, Dubai is trying to develop its infrastructure as much as possible and it is coming up with certain developments which will definitely be a benefit for the tourism industry. Future developments which would enhance the service concept of Dubai for tourism industry are as follows: Dubailand Dubai sports city The world Al Maktoum International airport Global village Current key marketing communication strategies: In this world of globalization, countries all around the globe are competing with each other in all aspects. This is where marketing comes into the picture. Today, the importance of marketing has reached to an extreme height where any business or a destination must have a unique marketing strategy to attract tourists or investors and gain their attention. Dubai has also done its part of it so as to make the world aware of what Dubai is all about and what is it offering to the world. Dubai has currently positioned itself in a rejuvenation stage because of the recent economic downfall in year 2009 and hence it is trying its best to penetrate in the market again and it has been doing exceptionally well since past 2 years. Dubai has introduced various promotions and events which has critical role to attract investors from worldwide and sell Dubai as a destination through such events. There are few festivals and events which help Dubai for its strategic marketing which are as follows: Dubai shopping festival Dubai summer surprises Eid in Dubai Also, Dubai introduces sports activity, entertainment, conferences and exhibitions throughout the year. This breathtaking festivals and events attract people from around 200 countries throughout the world. People visiting Dubai for such events obviously experience something unique and this in a way is personal selling for the destination through its tourists. On the other hand, in this world of modern technology, Dubai, like other countries have introduced an official website named Definitely Dubai which makes it easier for an individual to explore Dubai at one stop and go. Hence, Dubai has various means through which they market their destination and they are as follows: Advertisement Personal selling Public relations Main target market: Dubai offers ample of attractions and a place which attracts all sorts of target market from different aspects of market segmentation. Following are the main target market for Dubai: Business travellers: Dubai is a hub for investors and lately more and more number of international investors have turned up to Dubai and invested in some or the other kind of business. Airlines and ship crew: Dubai enjoys its geographic location and remains one of the major points of halt for all the flights flying from one part to the other part of the world. Hence, accommodating maximum number of airlines and ship crews. Expatriates: As said earlier, Dubai has more than 80% of expatriates which means only less than 20% of UAE nationals resides in Dubai. Honeymooners: Having had unique destinations with luxurious resorts and hotels, honeymooners are the best target market for the hotels. Hotels like Burj Al Arab and Atlantis are one of the best hotels to stay in for the honeymooners. Leisure travellers: Leisure travellers have lots more to explore Dubai in terms of shopping, activities, sports, entertainment, natural reserves, beaches and parks. High end travellers may enjoy their stay in any 5 star luxury hotels and make their stay a memorable experience. Main challenges faced: Main challenge for Dubai was to cope up with the global economic crises which had a huge impact on the infrastructure development as well as the tourism industry. Most of the developments or projects were cancelled or put on hold. Also the political instability in the Middle East region raised an alarm for all the tourists visiting this region ultimately slowing down the flow of visitors to Dubai. However, after the economic crises in year 2009, Dubai has made tremendous come back and it is now coping up with the pace of the market with tourism industry booming at a very high rate. Environmental analysis: Environmental analysis is nothing but an evaluation of the possible impacts of external environment or forces on the existing strategies or growth of the business or organization. Dubai as a destination would definitely like to provide each and every visitor a memorable and cheerful experience. Hence, government of UAE is responsible for the betterment and safety of its cities and UAE itself as a country. Dubai is situated on the emirates northern coastline. Dubai shares its border with Abu Dhabi in the south, Sharjah in the northeast and Oman in the south east (www.definitelydubai.com). Having such competitive environment, environmental analysis will help Dubai identify its current position in the market and possible strengths and weaknesses. (Hsu, Killion, Brown, Gross, Huang, 2008) Environmental analysis will basically include macro environmental scanning. Macro environment consists of political, economical, socio-cultural, technological, ecological and legal factors for Dubai as a destination. Marketing Information system: Marketing information system (MIS) is all about gathering and storing of data and evaluating them so as to meet the goals and objectives of any organization and for its development. Information could be in various forms, for example, number of tourist, number of hotels, technology development, businesses, revenue earned, etc can be collected. This information is collected by the Department of tourism and commerce marketing, Government of Dubai Dubai is one of the growing cities in the UAE. As a destination, it attracts visitors through various means like real estate, travel packages, online auctions, exports, nightclubs, multi-level marketing, job agencies for skilled labours, franchise business, etc. These factors somehow attract people from worldwide as a tourist or a visitor. This, in a form adds up to the revenue earned by the government in terms of tourism and development. Marketing information system gathers and stores data in the form of statistics and it is up to date with the department of tourism and commerce marketing, Dubai. This will certainly help Dubai to form its strategy for its continuous and rapid growth in the market. There are certain benefits of having marketing information system which are as follows: It helps to identify and recognize current market trends Helps in marketing planning and controlling Helps with lots of information which is systematically and properly designed Helps in making right decision at the right time with the facts and information readily available It also helps in environmental scanning. Hence, it is always worth having MIS in any kind of business or a destination to evaluate its current position in the market and cope up with new market trends. Environmental scanning: Environmental scanning helps in understanding the context for the preferred future. Environmental scanning refers to macro environment which considers political, economical, socio cultural, ecological, technological and legal factors. It also comprises of industries, companies, clients and competitors. These factors influence the business, industry or a market as a whole. Environmental scanning is a process of identifying the happenings in and around the business or a destination. Dubai is a unique destination with infinite opportunities. Hence, environmental scanning will help the destination to survive in the market by identifying the opportunities and threat to its market. In this world of globalisation, there is a need to do proper analysis of the surroundings so as to maintain the pace with the world and form a strategy accordingly. The procedure for environmental scanning will be done at international level. Dubai has been growing rapidly since past few years and hence the government of Dubai or the tourism department needs to be up to date with the happenings in and around Dubai. PESTLE analysis: Pestle analysis will broadly focus on the political, economical, socio-cultural, technological, ecological and legal aspects of it. This will help Dubai as a destination to plan its strategies for the future development and attract more number of tourists. PESTLE will also help the government of Dubai to know its competitors and the potential threats to its market. (Hsu, Killion, Brown, Gross, Huang, 2008). Political: Dubai is one of the 7 emirates of UAE and unlike other neighbouring countries it has a stable political history. In the recent years, it has sufficiently developed dynamic legal and regulatory framework. Dubai government and the department of tourism and commerce marketing have contributed a lot in the development of Dubai as tourism destination. However, there are certain impacts of political and legal factors on the destination. One of the major factors that attract tourists from around the world to Dubai is the entry formalities. The UAE authorities have made it very straightforward for the visitors of the Dubai by introducing a visa on arrival system. Here the tourists do not require prior visa to enter UAE airport, however this facility is only applicable to 39 countries GCC nationals. Hence, this formality is a big plus point for Dubai to attract tourists from all around the world. Government of Dubai has given good preference to the people who are interested in doing a business. It has also received recognition for its efforts in creating business opportunities. It has been a good outcome overall and the government of Dubai is still looking forward to bring in new expensive facilities. Foreigners have the right to have the ownership of up to 49% for the businesses that are established in UAE and up to 100% for the professional businesses (DTCM, 2011a). The government is also looking forward to improve its foreign relations which will certainly add up to the tourism industry in some or the other way. C:UsersHemalDesktop3c6e5d0499db540c0bff2b975f7fdbc0_LARGE.png Macro environment (PESTLE) Economical: Over the past recent years, Dubai has made a drastic change in its economy by becoming a major hub for the business and investors. Having had a strategic location it serves as a biggest re-exporting centre in the middle-east. Activities such as trade, tourism, transport, businesses, etc has made a huge contribution to the economy of Dubai. However, the major sector which contributes to the economy is crude oil (Govers Go, 2005, p. 77). Dubais gross economy was US $92.11 billion in year 2011. Where in the tourism industry of Dubai made 11% of the total economy. It has been seen that the total revenue generated by the tourism industry was up by 20% in the year 2011 as compared to 2010. Tourism industry made 15,965,011 in year 2011 while in 2010 it was 13,272,330. Dubais trade surplus has also been increased over the years, growing from $18 billion in 2007 to $31 in 2011. This indicates the strength of the export sector of economy. The hospitality industry is expecting a real boom in its mere future that is by year 2015. Targeting around 100,000 rooms for over 15 million visitors. On the other hand, Dubais foreign debt was estimated at approximately US $100. Having looked at all the facts and figures over the past recent years, there seems to be no economical problem in Dubai. In fact, the tourism industry will be one of the major contributors to the Dubais annual economy. Hence, there should be no worries for Dubai as a destination for the international tourists. Social: Social factors comprises of customs, social class, religion, culture and demographic variables such as age, gender, income and education level. (Hsu, Killion, Brown, Gross, Huang, 2008) According to ( DTCM, 2011a) Dubai has a population of 2,065,636 which consists more than 80% of expatriates population. Male : Female ratio is 2.2 : 1 It has very low or no crime rate record Eating of pork is a taboo in UAE National language of UAE is Arabic Dubai follows Islamic religion, however practice of all religions is allowed in Dubai. Dubai is doing well in terms of education; it has only 7% of illiteracy. Dubai is one of the fastest growing cities in the world and the average employment age is from 19 65 and which is expected to grow by 120% by 2016. Hence, this will definitely decrease the illiteracy rate of Dubai. Also, due to friendly nature of Dubai it has made a remarkable growth in the trading business and will continue to attract more and more investors in future. Technological: Technological factor is now one of the important aspects for any destination in the world of globalisation. Dubai has invested hugely in technology and infrastructures in last 20 years or so. It has got ample amount of attractions where the tourists can look forward to and make their visit to Dubai a memorable experience. Dubai has one major international airport, 2 seaports, specialised free zones, several industrial areas, etc. Dubai has 387 number of operating hotels (Figure 1.1) and 53,828 number of available rooms by the end of year 2011, (DTCM, 2011a). Dubai has worlds 4th tallest hotel named Burj Al Arab, standing 321 meters tall with around 70 floors. Recently established worlds tallest building named Burj Khalifa is 828 meters long in height and more than 160 stories. It holds the following records at international level: Tallest building in the world Highest numbers of stories in the world Tallest service elevators in the world Elevators with the longest travelling distance Tallest free standing building in the world Figure 1.1 C:UsersHemalDesktop1.png Dubai has recently introduced to technologies which are useful for the people travelling throughout the city. Installation of automatic fare system, route display, destination display system, electronic taximeters and complete management systems has made easy for the tourists to travel without any hesitation or trouble. Dubai government also introduced One Stop Information Centre (OSIC) where an individual can stop over and browse for all the information about Dubai in one go. Moreover, Dubai has done significantly well in its technology and infrastructure department so as to attract more and more number of tourists as well as investors with long lasting experience. Ecological: Dubai enjoys with undoubtedly one of the best locations on the planet earth. Having had exceptionally well looking beaches throughout the coast, Dubai has many more things to look which is artificial. Dubai has more than 3 artificial islands, namely, Palm Jebel Ali, Palm Jumeirah, Palm Deira and The world (which appears as a world map) from north to the south. Dubai has been voted with the cleanest water with Abu Dhabi and Muscat. Also, certain UAE cities like Dubai, Abu Dhabi and Sharjah have been rated the best cities to live, (Emirates news, 2012). Legal: UAEs seven emirates have their own government with proper municipality and authorities. There are laws where each and every individual must follow and it has been noticed that in a recent few years expatriates have failed to do it (Emirates News, 2012). There are few laws you should never break, for example: Clothing for womens should be conservative, no transparent clothing are allowed where as mens should cover their chest. There are few customs law where an individual cannot bring certain materials and are banned in UAE. For example, pornographic materials, drugs and anti Islamic materials. Consumption of alcohol is banned in public places but can be consumed in restaurants and bar and in hotels. Drink and driving is a big crime and anybody found guilty will be jailed. Procedure for environmental scanning: Relevant areas for scanning Medium Responsibility of Reporting to Time Competitors Tourists Hotels, DTCM, Government of Dubai Internet website of DTCM Annually Investors Hotels, business or organizations DTCM or Government of Dubai Weekly Hotels and resorts Managers of the hotel, frontline staff Stakeholders, General manager, Head of the department Daily Newspapers Hotels, businesses, entrepreneurs Journalists, Newspaper office, media Daily Customers Hotels and resorts Staff of the hotels Managers, Head of the department Daily Internet Staff and managers of hotels and resorts DTCM, government of Dubai Weekly Tourist Staff and managers of hotel DTCM, Government of Dubai Daily Economical GDP per capita Hotels, Businesses, entrepreneurs Government of Dubai Annually Revenue Hotels, entrepreneurs, investors DTCM, Government of Dubai Annually Currency exchange rates Banks, hotels Government of Dubai Daily Legal Minimum wage law Government of Dubai Human resources department Monthly Hospitality magazines/ Newspaper Hotels and businesses, entrepreneurs Media, Government of Dubai, Magazines and newspaper office Monthly Technological Infrastructure/ Technology Government of Dubai, Tourists, Locals Daily Situation analysis: Dubai has been exploring significantly in all aspects so as to attract more and more number of visitors in recent few years. However it has some strengths, weaknesses, opportunities and threats. Strength and weaknesses are internal whereas opportunities and threats are external (Hsu, Killion, Brown, Gross, Huang, 2008). Strengths: Oil companies, booming economy, politically neutral, unique beauty and hotels all around Dubai, safe and clean environment. Weaknesses: Negative image of the Middle East, lack of natural resources, only around 20% of UAE nationality population. Opportunities: Job opportunities for immigrants, increase in oil prices, increase in foreign investors, and development of MICE. Threats: Strong competitors are within the nation for example, Abu Dhabi, Sharjah and Qatar also international competitors such as Singapore and Hong Kong, limited media coverage. Hence, depending on current situation analysis Dubai is going through a booming phase of economy even after an economic downfall in year 2009. Identified are certain strengths and weaknesses with some opportunities and minimal threats where in Dubai can grow drastically as a tourism destination in its mere future. The economy from hotel industry as said earlier and in figure 1.1 shows an impressive growth of 20% in year 2011 as compared to year 2010. Certain factors that will bring in more international investors and tourists are new developments in infrastructure and technology. Dubai has emerged as one of the rapid growing cities and that too in a quick time span and hence it can be concluded that Dubai is becoming more popular internationally and also a best place to live in with extra ordinary attractions. Target market analysis: One of the major essences of marketing is customer oriented. Target marketing is the process of identifying and focusing marketing activities to those customers whose wants and needs can be satisfied by you the best. By target market process you have the potential to convert these customers as your guests of future providing you with hard cash and investments. An effective target marketing analysis will help you to arrange your resources for the market which would provide high return on marketing investments. Hence target market analysis is a very important and crucial part in the development and sustainability of any destination. It is important to note that target market analysis is always an ongoing process, it has to be done in a periodically. Dubai is already a developed destination in the Middle East region and has the competitive edge of being the first-mover over years. Dubai was very well successful to make it on the top of the worlds tourism destination map. The hotel market in Dubai has grown significantly over years which were backed up by infrastructure developments and huge amount of domestic and international investors. However with the beginning of the economic crisis emerging globally it was very natural that it would hit the major market source. Due to the unwelcomed situation grasping the region for quite a while Dubai not only needs but also was forced to rearrange the procedures and strategies of the hotel industry in the city which was suffering from a downfall in the occupancy rates. Dubais Department of Tourism and Commerce Marketing (DTCM, 2011b) have been trying very hard to position Dubai as not only a top tourist destination but also their aim is to develop it as a commercial hub. While conducting target marketing analysis it is important to conduct a competitive analysis with other destinations in the region. This comparison must include factors which attract customers than the competitors it might include climate, scenery, infrastructure etc. Market Segmentation: A market segment is a process of identifying potential customers by one or more characteristics. This is done to better understand the customer needs .Dubai as a destination has classified its customers on the basic of two categories as geographic and psychographic. Geographic segmentation: In geographic segmentation the market is divided into several geographical borders according to region, population, city size and climate. This is done to concentrate on particular consumer base since consumer behaviour varies across geographic territories. Hence it is important to consider geographic factors to target and attract the market specifically. Top 5 source market for Dubai The above pie chart describes the number of visitors on the basis of geographic area and the top source markets for Dubai. From the pie chart it is prominent that Dubai enjoys a high number of visitors from the South Asia region. It also has many visitors from AGCC region which is Arab Gulf country council .AGCC includes 6 countries which are Bahrain, Kuwait, Qatar, Oman, Saudi Arabia, and the United Arab Emirates. The least amount of visitors was from CIS which is common wealth of Independent States. South Asia is one of the most important segments for Dubai, since Asia has the largest piece of share Dubai has a very good opportunity to take over this target market and spread its roots even deeper. The above data is about the visitors coming to Dubai however it is also important to keep a track of the spending power of the source market (DTCM, 2011a). C:UsersFavYAppDataRoamingTencentUsers473793741QQWinTempRichOleXGNK{GK`}3}J][6L7$XUTRG.jpg According to the data above it is prominent that the tourist from the United Kingdom, United States and Saudi Arabia are by far the biggest spending geographic source markets in Dubai for their accommodation which accumulates to $124.9 millon, $82.1 million, and $70.5 million. This is equal to 63.2 percent of the entire category. Among the high spending countries that spend $10 million or more annually, Japan, Italy and France experienced negative growth of 16.6 percent, 7.3 percent and 1.2 percent respectively. However if we take an average spending on the accommodation sector the high spending countries are Russia ($683.54), Switzerland ($629.81) and Saudi Arabia ($551.40). The entire figures are retrieved from (DTCM, 2011a). Pshychographic segmentation: Pshychographic segmentation is a process or tool to group the people according to their activities, interests, lifestyle and opinion. Dubai is a very vibrant city hence it is very important to classify visitors based on their activities to better understand their needs and to develop the infrastructure demand. Henceforth the visitors visiting Dubai has been classified into the following categories:- Pshychographic Segments Characteristics Business Visitors Stay upto 5 days Have visited Dubai on a regular basis Make their own bookings rather than tour operators Look for safety, climate and value for money Airline and Ship Crew Stay upto one to three days Have visited Dubai before and travel regularly Have corporate arrangements for accommodation with the hotels. Stay in 2 star to 4 star hotels and some serviced apartments. Leisure Visitors Stay for 4 to 10 days Are visiting Dubai for the first time Make their own arrangements Prefer to stay at 5 star hotels while minor percent stay with friends and family Cruise Passengers Stay for two to three days Mostly visiting Dubai for the first time Accommodation is usually a part of the cruise package Visit neighbouring destinations like Oman, Bahrain and Egypt. Conference Visitors Stay for eight to fourteen days Are visiting Dubai on regular intervals Make their own arrangements Mostly stay at 5 or 4 star hotels Use Taxi too much as mode of transportation Working Expatriates Stay for more than a year Are usually visiting Dubai for the first time Have arrangements for their accommodation but not in hotels Contribute to the Culture and economy. The above diagram shows the percentage of physcographic segments in Dubai from all the visitors arriving to Dubai. It is important to note that overall, passenger traffic at Dubai International Airport the worlds fourth busiest airport rose 15 percent in 2010 as the global economy recovered. It was up 8.9 percent in the first half of 2011 despite high fuel costs and increased economic uncertainty in Europe and the US. Hotels in the UAE trade and tourism hub Dubai, known for the worlds tallest tower, reported a modest occupancy increase of 0.7 percent to 69.9 percent in May from the previous year. Potential markets profiles: From the facts and figures about the visitors coming to Dubai we can identify and describe the potential target markets for Dubai. After analysis of the data we have identified 3 major new markets for Dubai (DTCM, 2011a). The details of those nations are stated as follows China: In 2010 the visitors from china were found spending more in the country almost 155.3 percent more than they spent in 2009, according to visavue data. The major growth category in some of the segments included quick service restaurant category which inclined to a 361. Percent jump contributing to 31,519 spent in 2010.one of the other segment which was a growth was departmental store spending which went up by 210.8 Percent to $25 million. C:UsersFavYDesktopUntitled.jpg

Erpsim Game Report for Distribution Game

Final analyze and Game report of ERPsim Distribution Game To: Dr. Shirley Stretch-Stephenson Group C H Members: Iris Huang Ankit Sethiya Ken Chen Yuankai Wang (GS) After 2 trial rounds of ERPsim distribution game, our group got rank 2 out of 4 groups (actually climbing from rank 3 to 2). So everyone in the group is fully confident about the real game running in the upcoming week. After several discussions, we settled down our objective as the first seller of products 1L&500ml ClearPure bottled water. But the result coming from real running game is really out of anyone’s expectation.And the truth that we got rank 3 on Net Income ranking is some kind of shock on everyone’s mind. From my point of view, though, it is a great opportunity for us to look into all the operations and strategies we used, analyze all the rights and errors we made, discuss all the situation each member got into, perfect our knowledge and experience background on SAP ERP system. It is a failure, at the same time, is also a givengift. In this report, we will analyze the whole market as well as our company’s performance throughout the game.By comparing ourselves to the market, to the competitors, the differences will unveil the reasons: which part we did right, which part we made errors. Following the market analyze is our initial group objectives and strategy. Then we use section â€Å"discrepancy† to show the differences between our results to the objectives. After that, we analyze the whole group performance during the game by integrating the reports from each member. For results analysis section, we conclude all the problems we were facing and all the errors we made.Last but not the least, is the summary summarize concluding the whole reportvaluable lessons we got from this ERPsim game. Market Analyze: For the whole market, we will use several charts below to show the market demands in different termsperspectives. By products: [pic] Chart 01: Total sales revenu e for each product after 3 quarters From the chart 01, we can clearly see that the 1L & 500mL ClearPure are the major products on the market. They totally took 79. 35% market share of bottled water, within this 79. 35%, 1L took 42. 46%, and leaves 500mL occupied 57. 54%.So the 500mL ClearPure is the best product in this distribution game and 1L ClearPure follows closely. It is the same story when you check the quantities of each product sold on market in chart 02. By Areas: [pic] Chart 02: Total sales revenue for each area after 3 quarters From chart 02, we can conclude that the area has highest demand for bottled water is North area due to its highest sales revenue of $796622. 67, followed by West and South areas. By Competitors: [pic] Chart 03: Sales performance of each group in every quarter From the chart, we discovered all the groups as internal competitors in the classroom only took 54. 5% market share of the whole market. The rest 45. 95% has gone to those external competitor s: bottled water importer companies. Due to we didn’t have the total sales revenue for each quarter of the whole market, it is impractical to draw any conclusion on the performance of us our company quarterlyfor each quarter. But from the chart, all the teams together here has a relatively steady contribution to the market throughout 3 quarters. And under this condition, we can start to compare the performance of each team in every quarter. Group Objectives and Game Roles ReviewPerformance Objective: Our goal is to be the No. 1 distributor on sales of the product ClearPure bottled water (including 1L and 500ml) in Germany. The operational objective is keeping the inventory turnover rate of ClearPure as fast as we can. That means we should keep adjusting our B-01 and B-04 products’ price according to plan and having a steady stock level on these two products. Financial goal is keeping the gross margin over all of our products exceeds 7% in last time we played. Game Role Set: Ankit: oversee the Reporting transactions; report the situation every five days.Iris: adjust price of products in the Decision transactions. Ken: track Accounting transactions and make purchase orders. GS: follow Operational transaction, calculate requirements and forecasting. Discrepancies From the results of each round, our group got rank 4th after round 1st, 3th after round 2nd, and stayed in that rank after round 3rd. The result is hardly anyone’s expectation on that point. So, what are the differences and how those differences showed up as results of our game performance? In this section, let us first figure out what are the differences between our results and the objectives.From our Professor Dr. Stretch’s final report, we got full financial information for each round of the game. [pic] [pic] [pic] Comparing the afterwards performance to our objectives and chart 03 in Market Analyze section, our group found out that: speaking of our main goal: No. 1 seller of 1L&500mL ClearPure products; we only achieved it during quarter 2 (without knowing how much importers sold in quarter 2), but failed on overall, and totally failed on the goal of financial objective to keep 7% gross margin after 3 quarters due to the negative net loss we have.So how and why we come to this situation, what kinds of mistakes we made affected our company’s performance? Are there any good methods leftimprovements we could make if there is another chance? Analyzing the Game In this section, we will analyze each group member’s performance throughout 3 quarters according to his/her role in the game. Some methods we were taking should stay as a good model for future reference; some methods should refer as a lesson we learnt. Planning: GS in our group is in charge of forecasting and planning purchase orders in the whole game.The basic rule of this player is to understand the reports data from member overseeing the market and calculate then predict the future market demand as well as plan the stock level. In Quarter 1 Our Goal: Earn enough profit and make sure we have enough stock level at the beginning of quarter 2 since no procurement could be done in quarter 1. From the start, each group has 1000 units on each product. As prepared, GS (me) set the stock level of products B-01, B-04 (ClearPure) to 1500 units, the rest got 500 units.Due to the inability to make procurement order (as we understand in that way at that time, here is our major and most lethal mistake), there is not much I can do in this quarter. By following up the market report, I helped Ankit calculate the average market price from the report. Our sales were very slow during that time even Iris constantly decrease the price bit by bit. Only after overhearing other groups started to make purchase orders for inventories, we started to realize the procurement system under menu round2&3 can be used to increase stock level in round 1.I directly made my plan into purchase orde rs and let Ken to process the first purchase order on day 17. In Quarter 2 Our Goal: Sell as many as BO1 and BO4 as we can and also clear the stocks of the rest 4 products (here is our second big mistake) at the same time. In this quarter, my role was trying to decide the reasonable stock level for each of the product. To decrease the accounts payable liability, I chose 1000 units instead of 1500 for our main products B-01, B-04, left 500 units as the target level for the rest products.The truth is except B-01 and B-04, there is no any other product will have a stock level even close to 500 in the first 10 days of round 2. After the dreadful sales revenue from quarter 1, Iris directly dropped the prices closing to the cost (this is the move we should apply in round 1), and the sales wheel broke loose. The sales were flying; I was so busy trying to figure out when I should make the purchase order standby. Fortunately, the tight work didn’t break me and Ken. We managed always k eeping our inventories for our main products over 300 units (This is a pretty wise move to keep it over 300 units. ).Due to the nature of procurement system, if we started the purchase after the inventory dropped down to 300, when sales order larger than 250 came in we would face a period of time running out of inventory. If we started the purchase before the inventory went below 500, we would have a larger account payable and inventory cost when round was finished. At the later 10 days of quarter 2, I changed the stock level to 800. Although this would increase the risk of running out of inventory, we could have relatively low cost on main products, which directly increase our net income (although it is trivial to the losses on the cost of other products).Near the end of quarter 2, Ken spotted the inventory of B-06 500mL Sprintz was close to under 200 units. Thus he noticed and urged me to make a purchase order on it. I made the stock level of 300 units for that product and finishe d the purchase order (Here is another direct hit on our net income performance. Without this purchase we will decrease our net loss by $3844. ). In Quarter 3 Our Goal: All products had to be sold out and make maximize profit from BO1 and BO4 (Our third major error to consider the initial inventory will not reflect on the balance sheet. ).During quarter 3, the role for play was the same as in quarter 2. But I set an even lower stock level of 500 units’ later 300 units to B-01, 04 in order to achieve a lowest ending inventory on them. This would dramatically increase the difficulty of predicting when I should proceed the purchase order. Meanwhile it can give us a hope when the time reaches day 20, our inventory would be precisely close to zero. The plan was working, little by little our inventory dropped to around 300 units. Then I adjusted the stock level to 150 units as the sale speed started slowing down.At the end, we had 9 units of B-01 and 30 units of B-04 left in invento ry. Procurement Ken is the man in charge of procurement. His role mainly needs him to follow the planned stock level and inventory level, and decide when is the best time to finish one purchase order is. In Quarter 1 During the first quarter of the Game, our group’s product inventory did not significantly fluctuate since we set a relative high price to them and hoped this strategy could save some inventory for next quarter.Nonetheless, from the sales report of quarter 1, our group failed to acquire any market demand in day 7, 8, 18, and 19. It is such a factor that contributes to us ranking the 4th in both sales and net income in the first quarter. Although we maintained a reasonable stock level in the first quarter, Ken suggested us to lower the product prices in day 8 since bottled water is a price-driven product that retailers tend to choose the lower price while purchasing, though we didn’t follow. In Quarter 2 Ken didn’t finish any purchase order in quarter 1.Our first procurement delivered on day 21 quarter 2. Since then, whenever B-01, B-04’s inventory dropped to below the stock level at a certain rate, Ken would finish one purchase order to stay us in the competition. Ken and I had a very good time working together. We managed to keep inventory level away from zero but also had enough stock to sale except the purchase of B-06 500mL Sprintz 300 units. From our point of view, procurement is more like a delicate job than a difficult one as long as you got right stock level to maintain, though this job requires lots of efforts on requiring information.During quarter 2, Ken finished dozens of purchase orders. The first one is the biggest one of them all, as time passed to later half, the purchase orders became smaller because it the number purchased is the difference between your planned stock level and present inventory level. In Quarter 3 In quarter 3, the main purpose of procurement was to closely follow the order from planner and together keep the inventory level gradually lower down to zero. Ken just did that. Each time when I adjust the stock level of the main products, Ken would know the best time to replenish.When we passed the midpoint of day 10, the inventory level was around 300 for each product. At day 15, still in a tight purchase schedule, Ken was doing a great job to reduce the inventory level by increasing purchase frequency. At day 17, Ken stopped purchasing any more orders, and we were sitting on a very healthy inventory of 150 units. There we come to the final inventory level as chart 04 is showing. [pic] Price Iris is in charge of all the price adjustments due to her experienced retail background. As our professor pointed out, bottled water is a commodity highly sensitive to its price strategy and adjustment.So, in this section, we analyzed all our adjustments as well as the market average price based on the information Iris recorded. In Quarter 1 Our Goal: Earn enough profit and make su re we have enough stock level at the beginning of quarter 2 since no procurement could be done in quarter 1. Pricing Strategy: Skim Premium Pricing Strategy, we set the prices higher in the beginning and reduce prices periodically, to maintain the inventory level for quarter 2. Price Setting: We set the high profit margins and try to keep the quantities we sell to make sure we would earn enough profit.Since every team have the same 1,000 Initial stock for each of the 6 products for the first 20 days, the orders can only be purchased in the beginning of the Quarter 2, and need 1-3 days to the stocks and the market demand for the bottle water is high, so we set the prices a little bit higher to make sure we have enough inventory to last 20 days. Then we reduce prices periodically, to attract more retailers. The prices for both sizes of the ClearPure are higher than the initial prices and the prices for all flavors and all sizes of Sprintz and Lemon Sprintz are lower than the initial p rices. Material |$$-B01 |$$-B02 |$$-B03 |$$-B04 |$$-B05 |$$-B06 | |Name |1L ClearPure |1L Spritz |1L Lemon Spritz |500mL ClearPure |500mL Spritz |500mL Lemon | | | | | | | |Spritz | |Cost |$11. 99 |$14. 99 |$16. 99 |$16. 99 |$19. 99 |$22. 99 | |Initial price |$14. 99 |$17. 99 |$19. 99 |$19. 99 |$22. 9 |$25. 99 | |Our price |$16. 59 |$16. 99 |$17. 99 |$22. 59 |$21. 99 |$23. 99 | Chart 05: The prices for the D1 of Q1 Price adjustment: The prices adjustment is based on the available stock, the market reaction and the market average price (Here is another mistake we made. ). 1. If the product sells too fast, we would increase the price a little bit, to make sure we have enough stock for 20 days. For example the bestselling item BO1, was marked up 58% from the cost, but sold out 55 units and brought us $385 net profit.But it was most profitable with the 38% mark-up. 2. If the inventory is static for more than 2 days, we would mark down the price, close to the cost or even lower the cost to create sales revenue. Especially for product BO2, BO5 and BO6, the market less favorable products, we marked down their price even lower than the cost, in order that we would not left lots of inventory in the Quarter 3. Product BO1 prices changes and relative factors in the Q1 [pic] Product BO2 prices changes and relative factors in the Q1 [pic] Product BO3 prices changes and relative factors in the Q1 [pic] Product BO4 prices changes and relative factors in the Q1 [pic]Product BO5 prices changes and relative factors in the Q1 [pic] Product BO6 prices changes and relative factors in the Q1 [pic] In Quarter 2 Our Goal: Sell as many as BO1 and BO4 as we can and also clear the stocks of the rest 4 products (here is our second biggest mistake) at the same time. Pricing Strategy: Penetration pricing strategy, achieve high volumes and ultimately earning profits from high sales volumes, but low profit margins. Price setting: We cut down the profit margin for BO1 and BO4. Lower all the o ther prices, since some of the prices were setting too high in the Q1.The prices set for the D1 of Q2 were as below, |Material |$$-B01 |$$-B02 |$$-B03 |$$-B04 |$$-B05 |$$-B06 | |Name |1L ClearPure |1L Spritz |1L Lemon Spritz |500mL ClearPure |500mL Spritz |500mL Lemon Spritz | |Cost |$11. 99 |$14. 99 |$16. 99 |$16. 99 |$19. 99 |$22. 99 | |Initial price |$14. 99 |$17. 99 |$19. 99 |$19. 99 |$22. 99 |$25. 99 | |Our price |$12. 00 |$145. 7 |$16. 99 |$17. 00 |$19. 89 |$22. 88 | Price adjustment: Adjust the prices for the products based on the available stock, the market reaction and the market average price. Product BO1 prices changes and relative factors in the Q2 [pic] Product BO2 prices changes and relative factors in the Q2 [pic] Product BO3 prices changes and relative factors in the Q2 [pic] Product BO4 prices changes and relative factors in the Q2 [pic] Product BO5 prices changes and relative factors in the Q2 [pic] Product BO6 prices changes and relative factors in the Q2 [pic] In Quarter 3Our Goal: All products had to be sold out and make maximize profit from BO1 and BO4 (Our third major error to consider the initial inventory will not reflect on the balance sheet. ). Pricing Strategy: Penetration pricing strategy Price setting: Kept the prices close or lower to the market average price. The prices for the D1 of Q3 were as below, |Material |$$-B01 |$$-B02 |$$-B03 |$$-B04 |$$-B05 |$$-B06 | |Name |1L ClearPure |1L Spritz |1L Lemon Spritz |500mL ClearPure |500mL Spritz |500mL Lemon Spritz | |Cost |$11. 9 |$14. 99 |$16. 99 |$16. 99 |$19. 99 |$22. 99 | |Initial price |$14. 99 |$17. 99 |$19. 99 |$19. 99 |$22. 99 |$25. 99 | |Our price |$12. 99 |$14. 99 |$17. 00 |$17. 99 |$20. 00 |$22. 89 | Price adjustment: Product BO1 prices changes and relative factors in the Q3 [pic] Product BO2 prices changes and relative factors in the Q3 [pic] Product BO3 prices changes and relative factors in the Q3 [pic]Product BO4 prices changes and relative factors in the Q3 [pic] Produc t BO5 prices changes and relative factors in the Q3 [pic] Product BO6 prices changes and relative factors in the Q3 [pic] Overseeing Ankit is our guy for overseeing the whole market report for each five days. After each market report announced, he will first quickly calculate out the average price for each product (There is a good move in our group), and pass them to Iris for price adjustment reference. But he hadn’t reported the quantity sold on each products during five days (Here is another mistake we made). In Quarter 1After the first report came out, Ankit readily passed his estimate of average market price to Iris. Then Iris and Ken could revise the price according to the available inventory and also the market price. We were so focusing on price change and inventory level, thus only the slow sales speed did we discover, we neglected the total sales for five days on the report. At that time, we didn’t know the relationship between our own sales to the overall sal es. In Quarter 2 Ankit still kept his amazing work about reporting the market average price, the average price collected from the reports were proved to be very helpful.Each time we changed our price to be a little bit lower than the market average, the retailers would response to that immediately. Finally, after all the efforts we put down, the sales volume and orders really shot up. Beside the regular activity, Ankit also suggested us to cut down price of B-02, B-05, B-06, which was undergoing at the same time. For the rest of the quarter 2, he started to look into the sales quantity of five day on each product and tried to compare the number with our own. But at that time, he didn’t report on this matter which should be done from quarter 1.In Quarter 3 Directly following up the strategy from last quarter, the overseeing activity didn’t change its role in quarter 3. Ankit still reported on the average market prices as reference. Later he noticed the number of sales i n quarter 3 was much less than that in quarter 2. He gave us his estimation about market demand for bottled water was dropping. In order to move all the inventory, after group discussion, Iris continued her marking down on prices which inflict more harm on our profitability. Results analysis Financial Statement for Quarter1 [pic] [pic]After the Quarter 1, from the performance chart above, we were facing 2 problems. BO1, BO3 and BO4 were profitable and moving at certain rate, and BO2, BO5 and BO6 were selling lower than cost and without too much sales. Our team sold the least quantities and had the least net income among the 4 teams. Whether should we start to put money on marketing expense to promote our low price B-01 and B-04? Errors we made about Quarter 1: 1. We misjudged the market demand for products B-01 and B-04. As we expected, the initial market will be so thirsty about ClearPure products even we set premium price on them.So we could assure our profit as well as average sa les on it. The truth is even the market is very thirsty, retailers will always have choices between domestic vendors or importers. The competition directly drive down the demand for higher priced goods as the basic economic principle: Quantity and Demand would show. This is our major and most lethal mistake leading to a very poor performance on profit in quarter 1 and no turning back whatever we do in next two quarters. 2. We thought we can only make the replenishment in the beginning of Quarter 2, but actually the purchased orders were available in Quarter 1.The MD61 planning menu and purchase order menu are both under folder round 2&3. So our assumption is no purchase for the inventory in quarter 1. We build our strategy based on this assumption. The decision leads to two consequences: overvalued price and small sales volume. 3. It was 20 days in one quarter, but I told them it was 30 days, and then we missed the selling momentum. I should take this the responsibility for this err or. 4. The average prices setting were too high since the profit margin was too high as we already explained in error 1 and 2. 5.The person responsible of overseeing the market failed to report the relationship between our sales volumes to the whole market sales volumes during five days. If we applied this control method, we would discover our sales volumes were too low at the beginning period of quarter 1. So we would have 10 to 15 days to correct the wrongs. Without this powerful control method, we were totally blind during the first 5 to 10 days regarding to our sales performance. This error undermined our performance during the first one and half quarters, until Ankit and GS started to report. 6. Negligence of foreign import competitors.The reason we dare to set a very premium price on B-01 and B-04 is we didn’t realize there are foreign import company competing. If we took that into consideration at first time, we won’t choose premium strategy to earn profit and s ave inventory. The Financial Statement for Quarter2 [pic] [pic] After Quarter 2, from the performance chart, we were facing 2 problems. 1. We were losing money. Only BO1 and BO4 had positive income, the rest four were all negative. And the profit could not cover the cost. 2. The Profit Margins of BO1 and BO4 were too low. They were much less profitable in Q2 than in Q1. |Material Description |Qty |Total Profit | |Q1 |BO1-1L ClearPure |1124 |$3224. 2 | | |BO4-500mL ClearPure |868 |$2801 | |Q2 |BO1-1L ClearPure |4642 |$213. 06 | | |BO4-500mL ClearPure |4781 |$379. 5 | 3. There were still so many available stocks of BO2, BO3, BO5 and BO6. Errors we made about Quarter 2: 1. In this quarter, our goal contains clearing out the inventory of products B-02, 03, 05, 06; this is another big mistake leading us to a net loss at the end. The cost of 1000 units’ initial inventory is actually NOT a sunk cost according to the final financial statement. If we just set the price at the cost lev el and never cared about their sales, we will have all the positive net income from B-01 and B-04 as results, which will added up to over $10000 net income.As long as you keeping the prices higher than cost, B-02, 03, 05, 06 will contribute to the net income in certain ways. 2. A wrong decision was made on order purchasing. 300 units of product B-O6, which is the highest cost and lowest yield, were purchased at the end of Quarter 2. 3. In order to clear the inventory of those products and pursuit our objective of sales, the prices were set too low. The Total Sales was high, actually ranked 1st in that round, but we were trading our profit with sales volume. This will help us got closer to our goal, but it is not a wise move because it doomed the whole profit margin.Financial Statement for Quarter 3 [pic] [pic] After Quarter 3, from the performance chart, we can conclude our errors in this quarter, Errors we made about Quarter 3: 1. We continued the strategy applied in round 2 which are setting average prices way lower than cost for BO2, BO3, BO5and BO6, so we were continuing losing money. 2. The purchasing behavior of retailer stores for BO2, BO3, BO5 and BO6 was misunderstood. According to the sales reports, those products were purchased periodically, and less price sensitive than BO1 and BO4. 3.The prices on those four products were changing too frequently. The market could not react to the change, and the market needs a longer period to consume those products before repeat purchasing. Improvements If we ever have another chance to perform in this distribution game, we will keep our goals and objectives, though several improvements will be carried out as follows. In Quarter 1: 1. Prepare the whole game plan only focused on 1L&500mL ClearPure products, for other products, prices should be set slightly higher than cost. 2. Set the prices of our main products close to the cost in order to reate huge sales volume to meet our goals and objectives. 3. Prepare the inventory purchase order in quarter 1, and proceed the first purchase when the unit number hit 500. 4. The whole period is only 20 days, meaning day 10 will be the checking point to control team’s performancedecide whether we should adjust our strategy. 5. Analyzing the sales volume in the market reports, compare to our summary sales report data as a controlling method of sales volumes. Using the same information, we could evaluate the performance of our direct competitors and also foreign importers’. 6.Put $25 to $50 on marketing expense per day on B-01 and B-04, so more retailers could be attracted and establish relation with us. In Quarter 2 1. Stay in the price battle for main products, but do not directly cut the price under cost. 2. Maintain the price on other products; do not use pricing penetration strategy to increase the sales. 3. Better management on stock level and inventory level following the same code applied in game before. 4. Keep relatively stable pri ce on B-02, 03, 05, 06. Allowing time taken by market to consume the products. Do not rush into price war.In Quarter 3 1. According to the performance in quarter 2, we will adjust slightly on our game plan to respond. Still we should stay in the price war of our main products and avoid price war of other products. Sometimes without losing money is also earning money from the market. Summary From this 3-quarters ERPsim distribution game, our group learnt a lot about price sensitive commodity market. For the market, we start to understand why healthy, competitive environment is so vital to it. Two extremes, whether monopoly or simply price war,will not do any good to the industry.The harm inflicts on the different sizes of firms will later affects the market, and ultimately reflects on the end user: normal customers. For each company in the market, careful thought plus preparation are a must to whatever the project is. Always think big, move slow, check twice will help one company sta ys in healthy growing mode. To achieve that, every company will need practical control method to implement. How to set those control methods will need our knowledge and experience from all the courses we learnt here. And if a company is selling commodity products, DO pay attention to price competitiveness.Try to make sure positive profitability and high sales volume, at the same time avoid price war. It is not a wise move as our group showed in quarter 2, after actively involved in the price contest, we successfully grab the No. 1 seat of sales for one round, but lose heavily on profit. For each member in Group C, we had fun, argument, discussion all through our participation in the ERPsim game. We learnt, evolved, and developed our skills and abilities of marketing throughout the whole process. It doesn’t matter what results or rank at last, only those knowledge and friendship matter and will last forever.

The Road Not Taken by Robert Frost , Poetry Explication...

The poem The Road Not Taken by Robert Frost addresses the idea of decision-making and choosing what direction life will take you. The poem is about the speaker arriving at a fork in the road, where both paths are carpeted with leaves. The persona, who is believed to be Frost himself, chooses to take the road less traveled by. He tells himself that he will take the other road another day, although he knows it is unlikely that he will have the opportunity to do so. The poem concludes with the speaker satisfied by his choice in taking the road less traveled by. The poem consists of four stanzas, each containing five lines. The rhyme rigid scheme is ABAAB. Then, in the last line the rhyme is broken with the word difference making†¦show more content†¦Both roads lead to the unknown, To where it bent in the undergrowth (line 5), as do many choices in life. This is a metaphor to our inability to predict the future, and the fact that regardless what road is chosen it will not be free of obstacles. In the second stanza the persona continues to examine both paths and ponder which road to take. In line six Frost uses the phrase, Â…just as fair (line 6), to imply that his decision needs careful consideration because once it is made, there is no turning back. Once again, Frost points to uncertainty in the future by using the word Â…perhapsÂ… in line seven. The speaker is judging the road from where he is standing. Frost then goes on to describe the path as Â…grassy and wanted wear (line 8). From this line, the reader gets the impression that the persona took the road less traveled by to break away from the influence and control of society. But by making the metaphor a road Frost makes it clear that few have chosen to take the harder route through life because it is less trodden upon. Although the roads have little difference in appearance since they are worn Â… about the same (line 10), they both lead to undeterminable futures. By the end of the second stanza , the speaker still has not made a choice about which path to take. The third stanza makes it clear that every time a choice presents itself there is aShow MoreRelatedThe Road Not Taken1084 Words   |  5 PagesWoods English 102 CHA 8 November 2010 The Road Not Taken The poem â€Å"The Road Not Taken† by Robert Frost describes the dilemma in decision making, generally in life each individual has countless decisions to make and those decisions lead to new challenges, dilemmas and opportunities. In Frost’s poem, the careful traveler observes the differences of each path, one is bent and covered in undergrowth (Frost 5) and the other is grassy and unworn (Frost 8). In the end he knows he can only choose oneRead MoreA Literary Explication on the Poem A Girls Garden by Robert Frost1054 Words   |  5 PagesRunning head: A LITERARY EXPLICATION ON THE POEM A GIRLS A Literary Explication on the Poem A Girls Garden by Robert Frost Galen College of Nursing A Literary Explication on the Poem A Girls Garden by Robert Frost Even people who are not a connoisseur of poetry are familiar with Robert Frost and his works. Even though he was a very complex man who kept to himself he excelled in poetry. He found success in poetry that few poets are able to achieve. He lived from 1874-1963. LivingRead MoreThe Road Not Taken By Robert Frost912 Words   |  4 Pageswhat could have been? Profound poet Robert Frost depicts this dilemma in his poem â€Å"The Road Not Taken. The Road Not Taken is a narrative poem consisting of four stanzas of iambic tetrameter and was published in 1916 in the collection Mountain Interval. In this poem, Robert Frost uses title, imagery, and theme to complicate and lead the reader to unknowingly misunderstand the poem. Through careful explication of these elements of Frost’s â€Å"The Road Not Taken,† one may discover the true meaning toRead MoreThe Road Not Taken Poetry Exp.983 Words   |  4 PagesPoetry Explication: â€Å"The Road Not Taken† By Robert Fros t The four time Pulitzer Prize winning poet, Robert Frost, is well known for his picturesque portrayal of rural lifestyle, focusing mainly on the New England region of the United States. â€Å"The Road Not Taken†, published in 1916 is one of his earliest written and most highly praised works. It is considered a masterpiece of American Literature and its content is frequently studied by high school and college students to this day. The poem isRead More Explication of The Road Not Taken by Robert Frost Essay866 Words   |  4 PagesExplication of The Road Not Taken by Robert Frost When reading â€Å"The Road Not Taken,† by Robert Frost, I found that it was personal, especially to the author. The fact that it was written in first person form helped me to conclude that it was probably about the author. I think the reasoning behind his writing of this poem was because in life, you have many obstacles to overcome and many choices and decisions to make, which opens a path that leads the way to your future. Since those thingsRead MoreLove and Nature in the Poems of Robert Frost Essay2313 Words   |  10 Pages â€Å"Two roads diverged in a wood, and I- / I took the one less traveled by, / And that has made all the difference.† (Frost 697) Robert Frost was a unique writer of the 20th century. In his poems â€Å"Nothing Gold Can Stay† Birches Stopping by Woods on a Snowy Evening Fire and Ice and Mending Wall Robert Frost explores the theme of nature, and the human emotion love. Robert Frost is considered a humanist and is one of the most well-known American poets. â€Å"If the United States ever adopted aRead MoreRobert Frosts Use of Nature and Love3230 Words   |  13 Pagesâ€Å"Two roads diverged in a wood, and I, I took the one less traveled by, and that has made all the difference† (Frost 697). Robert Frost was a unique writer of the twentieth century. In his poems â€Å"Nothing Gold Can Stay†, â€Å"Birches†, â€Å"Stopping by Woods on a Snowy Evening†, â€Å"Fire and Ice†, â€Å"Mending Wall†, and â€Å"After Apple-picking†. Robert Frost explores the theme of nature and the human emotion love. Robert Frost is considered a humanist and is one of the most well-known American poets. Robert Frost diedRead MoreANALIZ TEXT INTERPRETATION AND ANALYSIS28843 Words   |  116 Pagesa combination of the two? 2. What are the chief episodes or incidents that make up the plot? Is its development strictly chronological, or the chronology rearranged in some way? 3. Compare the plot’s beginning and end. What essential changes have taken place? 4. Describe the plot in terms of its exposition, complication, crisis, falling action and resolution. 5. Is the plot unified? Do the individual episodes logically relate to one another? 6. Is the ending appropriate to and consistent with the

The Human Mind As An Element Of Human Nature By Bernard Le...

Curiosity is implanted in the human mind as it is an element of human nature. The thirst for answers and explanations drive the human mind to reason and deliberate in order to discover an understanding of life itself. It emanates inherently within the brain to solve a puzzle and in return, feel a sense of peace. Philosophers and scientists dedicate their entire lives to solve mysterious questions of the unknown. Throughout the development of distinctive theories, they build on each other to solidify concepts and bear them adjacent to the truth. Bernard Le Bovier De Fontenelle was a French writer and philosopher who made tremendous contributions to theories of the universe during the mid to late 1600th era. In 1686, he published his findings in the distinctive narrative Conversations on the Plurality of Worlds. His notions were radical in an age were the majority followed an Aristotelian Christian worldview. Radical beliefs were punishable as seen in the history of the many profound s cientists that underwent penalty. To avoid such consequences, Fontenelle was clever to present his findings in a different method. He based his work on the Copernicus heliocentric theory of the universe, as well as the theories of Descartes, Tycho, Kepler, and Galileo. Fontenelle wrote a science-fiction novel concerning the conversation between a philosopher, also referred to as a scientist, and a beautiful inquisitive woman named Marquise. This prevented him from being punished as it was not a